Squarespace’s new headquarters are located in the former printing-district in New York’s West Village in the 12-story 1927 Maltz Building. The project architecture firm, A+I took a hospitality approach to the redesign of the Squarespace offices. From the street, passersby’s can visibly see into the layed back offices somewhat mimicking the likes of a hotel lobby. Apparently, A+I took inspiration from Roman+Williams design of the lobby located at Manhattan’s  Ace Hotel.  Squarespace is a continually fast growing tech web platform company that wanted a strong brand identity when it came to its design. The interior is of a minimal color off-white paint, concrete floors and ebonized wood paneling. Founder and CEO Anthony Casalena says “The brand identity is very black-and-white but you’ll never see a hard black or a hard white- we varied the materials to get lots of texture. I’ve come to understand the power of design. When it comes to brand identity, if it looks clean and smooth, it has a lot more credibility.” I would absolutely love to work in a free flowing, open, modern space such as this one.

Exterior- Maltz Building with a view of the HQ lobby

Exterior- Maltz Building

The lobby of the Manhattan Ace Hotel- designed by Roman + Williams