Squarespace’s new headquarters are located in the former printing-district in New York’s West Village in the 12-story 1927 Maltz Building. The project architecture firm, A+I took a hospitality approach to the redesign of the Squarespace offices. From the street, passersby’s can visibly see into the layed back offices somewhat mimicking the likes of a hotel lobby. Apparently, A+I took inspiration from Roman+Williams design of the lobby located at Manhattan’s  Ace Hotel.  Squarespace is a continually fast growing tech web platform company that wanted a strong brand identity when it came to its design. The interior is of a minimal color off-white paint, concrete floors and ebonized wood paneling. Founder and CEO Anthony Casalena says “The brand identity is very black-and-white but you’ll never see a hard black or a hard white- we varied the materials to get lots of texture. I’ve come to understand the power of design. When it comes to brand identity, if it looks clean and smooth, it has a lot more credibility.” I would absolutely love to work in a free flowing, open, modern space such as this one.


Exterior- Maltz Building with a view of the HQ lobby


Exterior- Maltz Building


The lobby of the Manhattan Ace Hotel- designed by Roman + Williams



So fresh and so clean, clean…’ I immediately thought of this song when I decided to write this post! White and off white clothing has this refreshing quality to it. Wearing those colors can make you look clean, crisp and luxurious. It doesn’t matter the season, all white/off white together is classic and cool. I never believed in that tale that you shouldn’t wear white after Labor Day. Check out the beautiful looks below.

Images by Jesse Maricic and Micah Gianneli | info@rawwcreative.com | www.rawwblog.com

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bely CREAM feminine1 feminine2 WHITE    a1 i